Generation Now

PR and Communications
Tech, Wellness and Lifestyle

Who we are



We understand millenials and we know what makes them tick. We are former journalists, PR professionals and event creators – connecting with people is what we do.

We love to explore through the human angle: how these industries help us as people. As a Generation. Now.




     Our huge network of media friends across
Tech, Wellness and Lifestyle
makes us powerful partners to help you
win hearts and minds.


We plan your entire communication strategy starting with a compelling narrative and creating press releases and campaigns around it.

Who we've worked with


Media Relations

As former journalists, we have strong relationships with business, tech and lifestyle media throughout China. Let us get your brand the positive coverage it deserves.

Press Conferences

Press conferences are vital to making key announcements and introducing new products. We've helped small brands and governments, let us help you.

Social Media

Our content team specialises in WeChat, China's answer to the news, Facebook, Twitter and Instagram rolled into one. We help dozens of brands

Featured Interviews

We've helped arrange featured interviews with key media including Youku, Asia Briefing and PanDaily.

our talented team

Lucien Pang

Tired of dull cookie cutter news and campaigns that plague media, Lucien founded GenNow to connect brands with China's modern generation. He's worked with governments, tiny startups and everything in between to spread their message and connect with people. Lucien seeks the beginning of a new Generation. Now

Rebecca Pan

Rebecca has a double master’s in Luxury Management from NEOMA in Paris and Politecnico de Milan. Her rich education alongside her time at event agency Riviera and fashion school Istituto Marangoni, means that Rebecca brings both excellence and experience to her role.

Alex Liu

Alex has years of agency experience in China. He has spent time at PR agency GHC and digital marketing agency Qumin, where he led major consumer, lifestyle and travel accounts for both. Alex brings major expertise and resources to GenNow and leads the lifestyle and travel fields.

Natalie Bunbury
Content & WeChat

Natalie manages and writes for WeChat accounts for clients. She also manages our freelance pool, and organises our monthly public seminars.
Nat has been writing ever since she can remember and has previously been a lifestyle journalist.