FitHearts Sweatathon powered by ELLEfit
FitHearts Colour Yoga
FitHearts World Cleanup Day Plogging


FitHearts is a charitable sports company that raises money for children in need. Our founder Lucien is also the PR director for FitHearts. FitHearts hosts 3 major events a year, including Sweatathon powered by ELLEfit, FitHearts Colour Yoga and FitHearts Plogging.

We pulled out all the stops for FitHearts helping in every way we could, most notably negotiating ELLEfit to be FitHearts’s main title sponsor for events. 

GenNow provided

Event PR, Media Relations, Content Strategy and Event Management

The Impact

  • Negotiated ELLEfit to be FitHearts’s title media sponsor for years 2018 and 2019.
  • Got the word out about FitHearts to thousands of people in Shanghai with hundreds of people participating in events.
  • Creating great media relations with dozens of outlets like MAG, ShanghaiWOW, and Shanghai Daily.