WeChat Account Management


Loop is stylish and sustainable luxury swimwear personified.

Founded by two designers sick of the waste in the garments industry, the name Loop comes from closing the loop in the cycle of waste. All of Loop’s clothing is made from recycled plastic bottles.

We help Loop represent its values of style and sustainability whilst maintaining its positioning in the travel and lifestyle sector and have grown the account from 0 to a thousand followers in 6 months.

GenNow provides

WeChat Official Account Strategy, Content and Design

The Impact

  • Loop has become a thought leader in the sustainable swimwear space
  • Increased followers from 0 to 1000 in 6 months
  • Provide a point of contact for fans
  • Bilingual content means we reach out to both local and international readers