Social Media, Brand Localisation

Kesseboehmer Ergonomics

Kesseboehmer Ergonomics changes the way people work by creating standing tables that vastly improve efficiency and human health.

One arm of the German corporation Kesseboehmer, the Ergonomics division is a pioneer in gas powered standing desks that champion sustainability by last for decades. We’re proud to be helping them as they land in China, and supplement their strategy whilst they transform from a B2B to a B2C brand.

GenNow provided

Messaging Content Strategy, Photography, Videography, Brand Localisation

The Impact

  • Created content messaging that results in up to 6 hot leads a week
  • Flexibility to change narratives as client veers into B2C territory
  • Created local products name that follow Classical Chinese history