Nanjing Innovation fair

Promotion and Press Conference

Innovation Fair

We’ve been Innovation Fair’s PR partner for 2 years running now. 

The Innovation Fair was organised to signal Nanjing’s entry as a world innovation hub. As an inaugural event, the client needed a lot of exposure internationally and domestically, in news, business and tech media.

Despite being a massive city with heavy industry, R&D departments and lots of universities, Nanjing is often overlooked for the more well known cities of Shanghai, Beijing and recently Hangzhou. Innovation Fair changed that and Nanjing has attracted investors, entrepreneurs and innovation centres like INNOSPACE. 

GenNow provided:

Event PR, Media Relations, Social Media Management, Content Strategy

The Impact:

  • Featured across almost 20 well known publications including Technode, Youku, Toutiao and TV show Money Talks.
  • Huge awareness across the startup communities and corporations across Nanjing and Shanghai.
  • Arranged dozens of interviews across dozens of publications incl on TV and online video.