Four points by sheraton jiaxing

Grand Opening Ceremony

Four Points by Sheraton Jiaxing

Four Points by Sheraton Jiaxing is the first Marriott International property and the first luxury hotel in the city. 

Though Four Points is generally seen as a business hotel, as the only luxury hotel in the city, this hotel should be the go to for any premium and luxury lifestyle seekers. Therefore, we invited a mix of luxury, travel and hospitality industry media outlets to share coverage.

GenNow provided

Event PR, Media Briefing, and Media Relations

The Impact

  • Key media attendees included Youku, Graceful Traveller, Travelling Scope and ShanghaiBANG!
  • Organic media interest after the opening leading to even more coverage.
FP by Sheraton (1)