Messe Stuttgart Nanjing
The Innovation Fair was organised to signal Nanjing’s entry as a world innovation hub. As an inaugural event, the client needed a lot of exposure internationally and domestically, in news, business and tech media.
Despite being a massive city with heavy industry, R&D departments and lots of universities, Nanjing is often overlooked for the more well known cities of Shanghai, Beijing and recently Hangzhou. Innovation Fair changed that and Nanjing has attracted investors, entrepreneurs and innovation centres like INNOSPACE.
Event PR, Media Relations, Social Media Management, Content Strategy