FitHearts Sweatathon powered by ELLEfit
FitHearts Colour Yoga
FitHearts World Cleanup Day Plogging



FitHearts is a charitable organisation raising money through fitness events for children in need. GenNow has worked with them pro bono since they began.

We negotiated ELLEfit to be FitHearts’s Title Sponsor for 2018 and through our network, have attracted 1500 people to their 3 events so far. In total, 60,000RMB has been raised for charity and coverage has led to huge interest from sponsors and requests for events in Beijing and Suzhou.

GenNow provided:

Event PR, Media Relations, Social Media Management, Content Strategy, Event Hosting and Event Management.

The Impact:

  • Title sponsorship with ELLEfit for 2018, China’s most influential fitness and wellness outlet. 
  • Coverage from 6 top tier media outlets including ELLEfit, ShanghaiWOW!, and China Classifieds.
  • Huge interest for partnerships and events in Beijing and Suzhou.