Social Media Management
Xijiao Hotel is Shanghai’s flagship hotel, where heads of state, royalty and politicians are entertained when in China’s economic capital.
We’re tasked with bringing this grand old dame into the new world, and refreshed the image by presenting it as “Shanghai’s Best Kept Secret”, a story which media love to share.
Within 3 months of operating the WeChat account, we’ve brought in 30% of the entire revenue the WeChat account has made in the past 3 years.
Media Relations and Social Media Management