The Expat Show

Creating Promotional Literature
Copywriting Social Media Content

The Expat Show

We’ve been creating The Expat Show’s distinctive voice since 2018. Writing all of their public literature, we give The Expat Show an approachable yet informative feel, that welcomes both exhibitors and audience to 3 days of Shanghai’s bustling international lifestyle scene. 2019’s narrative is even more captivating, coming in the form of a diary of an expat who’s moved to Shanghai.

GenNow provided

Literature strategy and content

The Impact

  • A highly approachable and informative voice that attracts visitors and exhibitors
  • 2019’s narrative brings a personal touch through a first person diary narrative.